Lifestyle fashion brand, Crew Clothing Company, has selected Datitude as its core data partner.
It forms part of its multi-year strategic IT transformation project; replacing legacy technology with a range of new systems and applications. This includes Origin (product platform) and Archean (stock management) from Retail247, BigCommerce (eCommerce) and PMC’s Graphene (store POS).
The new data partnership will see Datitude’s data platform being deployed as the middleware to integrate data, automate data flows and manage data storage across its core systems. The platform will also power complete, accurate and up-to-date data feeds from all channels to Workday Financials to enable better, business-wide reporting and insights.
Richard Surman, IT Director at Crew Clothing Company said: “Datitude has a strong reputation in the retail industry for its data expertise, client relationships and project delivery. Having worked with Datitude at a previous company, I know they can be trusted to deliver against our requirements.”
Crew’s IT transformation programme is expanding to its sister companies – Ben Sherman, Pringle of Scotland and Saltrock. It’s part of the group’s plans to adopt common systems, simplify data architectures and streamline integrations – removing unnecessary complexity and cost associated with systems integrations and fragmented data, whilst having the right functionality to deliver the best possible customer experiences. As a result, Datitude’s platform will be deployed across all four brands.
Gavin Wilkinson, Co-founder and Director at Datitude said: “We’re thrilled to welcome Crew Clothing Company and its sister brands to Datitude. As the managed data platform for modern commerce, we provide the unifying framework to enable brands and retailers to connect, integrate and unify data. This new partnership means Crew Clothing Company and its sister brands will be able to get what they need from their data.”
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