ProCook reports strong Q4 trading performance


ProCook reports strong Q4 trading performance

ProCook Group plc has reported its Q4 trading results for the 12 weeks ended 30 March 2025, which saw total revenue increase by 17.8 per cent to £15.5M, reflecting a further improvement in the trend achieved over recent quarters.

During the period, retail revenue increased by +14.7 per cent, benefitting from like-for-like growth of +1.9 per cent, the seventh consecutive quarter of positive like-for-like growth, with new store openings contributing a further +12.8 per cent. eCommerce revenue increased by +23.4 per cent, reflecting like for like growth of +19.9 per cent driven by increased traffic and average spend year on year, and sales on the relaunched Amazon UK marketplace contributing +3.5 per cent growth.

Lee Tappenden, Chief Executive Officer, commented: “We have delivered a strong full year trading performance, with momentum building as we moved through the year. Our successful store opening programme, electricals range expansion and improved promotional and seasonal offerings, combined with enhanced marketing and customer experience, have enabled us to significantly outperform the market.”

“Whilst we are mindful of the geopolitical backdrop, our momentum is underpinned by record active customers and customer acquisition, and expansion of our store network, as we benefit from the delivery of our strategic priorities and responsible investment in areas that will support profitable growth. We are, therefore, confident in making good progress towards our medium-term ambitions of 100 stores, £100m revenue and 10 per cent operating profit margin.”

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